Fashion brands are using their power to start a new business. genuine change in the trends and mentality of society. Not only use their designs to convince what will be fashionable each season, but some try to give visibility to social movements around the world.
This is the case, for example, of feminism. This women’s empowerment movement was taken to the catwalk by the prestigious luxury brand Dior. His message t-shirts became a revolution, and even the most important ones were low-cost’ brands imitated their proposals by launching their vindictive t-shirts.
Recently, the English firm Burberry did the same with the LGTBI collectivesin its parade last February, showing designs where the rainbow flag became the protagonist. The colors of LGBTI pride filled with life jackets, coatsvests and even scarves with Burberry’s most identifying check pattern.
Primark joins Pride LGTBI 2018 with its new collection
Garments that were highly applauded by society as a whole. and who look proudly famous as for example the model Cara Delevigne. Now, ‘low-cost’ firms have also joined this movement to give more visibility to this collective. A clear example is the last proposal launched by Primark.
Following in the footsteps of Adidas, Nike or affordable brands such as Pull&Bear or H&M, the Irish firm has designed the most vindictive garments and accessories. Primark has devised its ‘Pride 2018’ collection in collaboration with the LGBT Collective Support Foundation ‘Stonewall’..
In this sense, already in stores you can find some designs like printed t-shirts or accessories like bracelets, glasses or stickers, all of them with phrases supporting the collective and with prints full of color. 20% of all proceeds will go to to the Stonewall organization to help eradication of homophobia, biphobia and transphobia in different communities.
The clone that promises to wipe out stores
But one of the most significant garments of the entire Primark collection to be launched next autumn-winter season. Versioning the eye-catching rainbow colored burberry quilted coatthe low-cost firm will launch its own clone.
This is a quilted jacket with a high collar that stands out for having the colours of the rainbow representative of the LGTBI collective -red, orange, yellow, green, blue and purple- that faithfully recalls the acclaimed luxury design. We must wait until August to be able to find it in the storesbut it’ll be a big hit judging by Burberry’s.
In addition, another great plus point, in addition to its design to give visibility to the collective, is its price. Burberry’s down quilted jacket will be currently sells for 1,750 euros. But in Primark is expected to be marketed at a price not exceeding EUR 25an opportunity to join ‘Pride 2018’.