The Burger King chain announced on Tuesday the launch of its first hamburger of vegetable origin, which will now be sold in 25 European markets, including Spain. In a press release, the US company stated that the hamburger has been produced for Europe by the company The Vegetarian Butcher, owned by the multinational Unilever.
Under the trade name “Rebel Whopper”, the company joins a new consumer trend linked to the “veggie” world. The hamburger replaces meat with a “plant-based” steak, with ingredients such as “soy, wheat, vegetable oil, aromatic herbs and onion”. With this launch, Burger King follows in the footsteps in Spain – where it has a network of 800 stores – of chains such as TGB or Carl’s Jr., which already sell products of this type, in contrast to other big names in the sector such as Mcdonald’s or Five Guys.